I’m Neza Peterca, a product designer with a focus on technical backpacks and bags. My journey began in graphic design, but in 2010, I shifted gears and co-founded Blind Chic, a lifestyle backpack brand, marking my entry into the world of product design. After a few years in the market, I realized it was time for a shift. I wanted to step away from the fast-paced consumerism scene, where desires are artificially manufactured. Instead, I chose the path of repair.
Currently based in Slovenia, a tiny country by the Alps, I split my time between running What Happened and pursuing my passion for outdoor activities. I’m also involved in a mountaineering school and occasionally lead MTB expeditions. I was fortunate to have an exceptional mentor, Barbara Heinze, who taught me the art of repairing technical garments and educating others on how to prolong their lifespan. For two years, I worked with Patagonia on their Worn Wear program until I established my own repair workshop. Whenever a customer brought a garment for repair, the question was always, ‘What happened?’ That’s how the name originated. Custom-made gear followed soon after.
These experiences bring a unique perspective to my design work, allowing me to create technical products that perform very well in rough conditions. It’s this blend of practicality and aesthetics that drives my design process. As for my design process, it typically begins with customers approaching me with a broad concept rather than a specific design. The initial phase always involves an extensive conversation where I delve into the client’s needs, their intended use for the product, and get to know them personally. The core philosophy behind custom backpacks is ensuring they fit the individual’s needs perfectly.
